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| Champ Or Chump? |
Michael |
Why Jack Swagger isn't the only WWE chump-ion around...
A few months ago, FSM took a look at the contemporary title picture in North America, citing Ring Of Honor as a shining light in elevating the prestige of World titles. One of the most notable characteristics of the promotion’s success in this regard was how it presents their champions: within Ring Of Honor, the champion is unquestionably the man, going over other challengers cleanly and being the focal point of big events. Conversely, TNA has a rather spotty history in this area, but at least on the 19 April edition of Impact!, it booked AJ Styles to drop the strap to Rob Van Dam in a match that elevated their world title more than its entire history prior.
Of course, despite its many mistakes pertaining to its title gold, WWE has often done the same throughout its time dominating the industry. Indeed, while not the sole reason for people tuning into their broadcasts, such booking is certainly a part of the puzzle behind why its title belts have retained such visibility over the years. For evidence, you need look no further than the electric response to Jeff Hardy raising the gold repeatedly in 2009, or the ratings boost in 2006 that was generated by Edge’s elevation as champion. Even occasions such as CM Punk’s cash-in of his Money In The Bank briefcase (over Edge) was greeted with jubilation, regardless of Punk’s mid-card status.
However, as with any matters related to WWE, there’s often more to the situation than meets the eye. Certainly, these men felt like champions in that glorious moment when they first hoisted their straps aloft, basking in the realisation of a life-long dream. But the real test for a performer – and whether or not they are accepted in this spot, not just by the fans, but the promoter for whom they work – is in the booking that follows. Every so often, the depiction of a champion leaves much to be desired. And sometime, even the immediate aftermath is less than ideal…
For the rest of this feature, check out issue 56 of FSM - available at WH Smith and all good retailers. (For US readers we are now carried at Borders and Barnes & Noble, so check for local availability or click here to subscribe.)
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